Best Face Serum: Beauty Experts Agree These Are the Best 15 Serums to Buy

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Naturally, you will have a skin or face goal. Even if you have clear and smooth skin, you need something that preserves your skin’s texture. That’s where the best face serum comes in.

You need them to act as targeted products to treat a specific skin issue. For instance, if you want to improve your face’s dull look, you need a brightening serum with vitamin C as the main ingredient.

The importance of face serums should not be undermined in your routine. Nonetheless, it can be hard to find the right one; with the market proliferated with wonder serums that promise heaven and earth.

That’s why you need the best face serum that would actually do what it says. As a result, I have collated a list of the best face serums you can find in the cosmetic market right now.

The following list is collected through sales data metrics on e-commerce stores and social media engagements.

1. Best Overall Face Serum

TruSkin Naturals Facial Serum

TruSkin Naturals Facial Serum is the underdog of face serums right now. The serum is packed with vitamin E, hyaluronic acid, vitamin C, witch hazel, jojoba oil, and aloe vera to brighten and hydrate your skin back to life.

With its formula fully packed, the facial serum helps in fine-tuning fine lines and reducing aging effects on your skin. Additionally, it will not clog your pores or leave residues. It is the perfect everyday serum you need in your routine.

2. Best Drugstore Face Serum

CeraVe Hyaluronic Acid Serum

This is something you can find anywhere. Packed with vitamin B5 and ceramides, the serum moisturizes and hydrates your skin. Furthermore, it does not irritate, rather it soothes the skin.

The lightweight formula makes it usable by all skin types and is safe for everyday use. Moreover, you can layer other products on this serum without feeling heavy. Use this serum if you want something that quickly absorbs into your skin without leaving residues.

3. Best Face Serum on Budget

Tree of Life Glow Vitamin C Serum

This serum helps to brighten the skin. The formula is used for reducing spots and dark scars on the face.

Furthermore, it has antioxidant properties that fight free radicals in the skin. You need the serum if you want the best flawless skin while on a budget. Moreover, the serum does not have harsh ingredients, everything used will preserve your skin’s integrity.

4. Best Serum for Glowing Skin

Eva Naturals Serum

This formula is fortified with 2% retinol, 3.5% niacinamide, 2% salicylic acid, 10% MSM, 5% hyaluronic acid, and 20% vitamin C. With these active ingredients, your skin is bound to come out glowing.

The serum helps to protect the skin against ultraviolet radiation, reduces anti-aging effects, and cleanses and moisturizes the skin altogether. In addition, your skin will feel soothed even with the packed ingredient in the serum.

If you want to improve your overall skin tone, try this serum that also reduces inflammation.

5. Best Vitamin C Face Serum

Eclat Skincare Organic 20% Vitamin C Serum

This serum is quick-absorbing and fast-acting. The serum helps to build the skin’s texture and brightens it. You can use this serum to reduce hyperpigmentation on your face, neck, and eye area.

Furthermore, the serum is 100% vegan. It is made from the most organic components. As a result, it will not inflame or irritate your skin.

Additionally, it is backed up by other ingredients like hyaluronic acid, aloe vera, jojoba oil, MSM, and vitamin E to improve your skin’s overall tone and texture. Besides, you can use the serum daily to keep your skin glowing.

6. Best Retinol Face Serum

RoC Retinol Correxion Deep Wrinkle Retinol Serum

It provides you with the needed formula to firm and smoothens your skin texture. The serum also helps to reduce the sight of wrinkles on your face.

Additionally, it gives you radiant skin in less than 8 weeks of use. You won’t feel any residue on your skin because it is a non-greasy and non-comedogenic formula. You can use the serum for both your morning and evening routine.

7. Best Face Serum for Under 30

Glossier Super Pure Serum

You need a simple serum if you want something to keep your skin smooth and clear. You can use Glossier Super Pure Serum to keep your skin moisturized and silky all the while.

The serum contains niacinamide and zinc, and it is suitable for all skin types. Furthermore, it reduces your skin pores if you have oily skin. It’s the best starter serum for those who just want to get into the serum trend.

The serum’s formula is non-comedogenic and would keep your skin pores clear all the time.

8. Best Face Serum for Over 50

Dr. Barbara Strum Super Anti-Aging Serum

Dr. Barbara Strum Super Anti-Aging Serum hydrates and keeps your skin supple all the time. It also helps to improve your skin’s wrinkles, fine lines, and age spots on your face.

Fortified with high- and low-weight hyaluronic acid molecules, the serum concentrates on improving your skin, giving you a youthful look without irritating your skin. You can use it to improve your aging skin, even if you are sensitive or have dry skin.

9. Best Face Serum for Dry Skin

L’Oreal Paris Skincare Revitalift Derm Intensives 1.5% Hyaluronic Serum

The formula will hydrate and smoothen your skin surface. The serum also plumps the skin, giving your skin a silky texture.

In addition, it reduces the sign of wrinkles by filling up the skin with low-molecular and high-molecular weight for deep hydration. It also gives you a dewy look, keeping your skin fresh.

10. Best Face Serum for Oily Skin

The Ordinary’s Niacinamide + Zinc Serum

This serum helps to improve oil secretion in your skin. It also helps to reduce pore size on your face. The serum is fortified with brightening ingredients like vitamin C and salicylic acid too.

It also improves the skin’s reddening effects and lightens the blemish on your skin. Plus, it moisturizes the face and keeps it smooth at all times.

11. Best Serum for Combination Skin

Naturium Niacinamide Serum

Containing 12% niacinamide and 2% zinc, this serum boosts your skin’s moisture and regulates sebum production. The serum also contains hyaluronic and vitamin B3 to keep your skin plump and clear.

It is the perfect skin product to help combination skin that changes according to the weather. Furthermore, it does not leave a dewy finish on the skin, your skin stays matted and dry.

12. Best Serum for Sensitive Skin

La Roche-Posay Pure Vitamin C Face Serum

This formula helps your skin to stay smooth and clean. The serum helps to visibly brighten your skin without irritating it.

Sensitive skin types can use the rich serum with its silky texture. Furthermore, it contains salicylic acid and neurotensin to clear the skin and keep it hydrated at the same time.

You can boost your skin’s overall radiance without having to harm your skin with the concentrated formula.

13. Best Face Serum for Acne-Prone Skin

iS Clinical Pro-Heal Serum Advance

Acne-prone skin should use iS Clinical Pro-Heal Serum Advance to treat serious cases of acne and inflammation. The serum also helps with addressing rosacea, while soothing the skin.

The serum is fortified with L-ascorbic acid and vitamins E and A extracts to protect against photodamage and clear signs of aging in the skin. You can use the serum to boost your skin’s moisture and regulate the acne on your face.

14. Best Face Serum for Wrinkles

Neutrogena Rapid Firming Collagen Triple Lift Face Serum

The serum will boost your skin with collagen and AHP amino acid components. The serum works by pushing collagen underneath your skin to plump and lift the lines and wrinkles into a smooth surface.

Moreover, the serum is lightweight and fast-acting on the skin. You can use it to improve your skin textures in no time. If you want to regain your youthful appearance, this is the serum to use.

15. Best Face Serum for Men

Retinol Men’s Anti-Wrinkle Facial Serum

This serum is naturally fortified with retinol to improve the signs of aging on the face. The serum also improves the tone and firms the skin.

It is one of the best for men who want to keep looking younger and fresher all day. It can be used for both your morning and evening skincare routines.

How to Pick a Face Serum


Serums are targeted treatments for the face. They provide the needed protection you need to improve a particular issue in your skin. Therefore, you have to pick the right serum to treat a particular issue.

For instance, if you want to hydrate your face, you should go for a serum rich in hyaluronic acid. On the other hand, you should choose a vitamin C serum if you want to treat hyperpigmentation or discoloration. Retinol is great for treating acne and its anti-aging effects.


As mentioned, the ingredients have to treat your particular issue. Consequently, they have to be in the right proportion to work effectively. You would want your vitamin C serum to be at least 10-15% concentrated to work properly.

Also, serums with retinol can have up to 2% of the component to help improve the skin. That is, when picking a serum, the active ingredient should be just right. It should not be below the needed percent, which would drawback your skincare regimen.

Nonetheless, it should not be too concentrated. A face serum can irritate or redden your skin if the potency is too high.

Skin Type

This is essential when picking a skincare product. It’s a compass that directs what serums you choose. For instance, oily, acne-prone, and combination skin types should go for water-based serums. They penetrate the skin without coating the skin pores and blocking it.

On the other hand, dry skin types should go for oil-based serums that are thicker in texture and have emollients that coat the skin and moisturize it. Oil-based serums also sit on the skin for a long time, keeping it hydrated and moist.


Serums come in opaque bottles. This bottle keeps light from penetrating and reducing the quality of the serums. Furthermore, they should be kept in a dark spot with an air-tight lid to avoid air from weakening the serum.

Frequently Asked Questions

Are face serums and moisturizers the same thing?

No, they are not. Serums and moisturizers are not the same. Moisturizers have more than one active ingredient with the sole purpose of moisturizing the skin. Meanwhile, face serums can moisturize but not for long. Their main aim is to treat a particular skin issue.

Additionally, serums are target products that are far more effective and work faster than other skincare products.

Should you apply a face serum in the morning or nighttime time?

Apply your face serum in your morning and nighttime routine. A face serum is essential in your skin care regimen and should be applied during the day and before going to bed.

You can’t do without the serum in both routines, and it should not be compromised for any other product. It is as important as essential products like moisturizers and sunscreen.

Are face serums safe?

Yes, they are. Face serums are essentially safe in your regimen. However, they could have side effects if you switch products or if you are using one for the first time.

Furthermore, your face could experience side effects if you have sensitive skin. To be sure, patch test and wait for 24 hours to see if you break out or react to the serum.


You need face serums to improve your skin’s overall look. They are important in every regimen you use. Although there are countless face serums in the market right now, there are still a few that stand out.

Out of the best face serums, I would recommend you use TruSkin Vitamin C Serum for Face to keep your skin always bright and moisturized. And you can use RoC Retinol Correxion Deep Wrinkle Retinol Serum if you need something for your acne or clear little wrinkles.

Nonetheless, no matter the serum you use, it shouldn’t be missing from your skincare routine.

Thanks for reading.

You can get in-depth answers to your skin-related questions on Serum101.