Best Serums: A Comprehensive List for Everyone

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A face serum is essential in any skincare routine you partake in, whether morning, evening, minimal, or frequently. The product shouldn’t be skipped because the best serum provides targeted treatment to your specific skin condition.

Dermatologists, estheticians, and other skin care experts recommend this wonder skincare product to everyone, no matter your gender. However, here’s the catch – the market is saturated with different serums. It becomes next to difficult knowing where to start.

If you find yourself in this huddle, you need a guide on the best serums to deliver just exactly what your skin needs. As a result, this list was comprehensively created to serve as a guide on what to buy, if you need a good serum.

This list was derived through research on sales data metrics on e-commerce stores, personal usage, expert reviews, and social media engagements.

1. Best Face Serum

Skinceuticals C E Ferulic Serum

This antioxidant-rich product provides the needed properties to block free radicals from the skin. The product works by reducing oxidative stress on the skin, thereby preserving the moisture on it.

Additionally, the product is collagen-enhancing. It stimulates the production of collagen, improving skin cell regeneration in your skin. The hydration treatment keeps your skin refreshed and cooled. Consequently, it works best on dry and sensitive skin in need of hydration.

2. Best Vitamin C Serum

TruSkin Vitamin C Serum for Face

This anti-aging product contains essential ingredients such as vitamins C and E, hyaluronic acid, witch hazel, and jojoba oil to improve overall skin health.

Furthermore, it acts as an instrument that brightens, reduces the effect of antioxidants, and improves the smoothness of your skin. You can use the lightweight formula to keep your skin bright and clear, thereby enhancing your youthful glow.

3. Best Retinol Serum

CeraVe Resurfacing Retinol Serum

This retinol and ceramides-infused product help to protect your skin from acne marks, and it enhances the smooth texture of your skin. The formula is highly potent in minimizing skin pores and keeping your skin smooth and fresh.

Furthermore, the lightweight formula controls sebum and bacteria, thereby reducing the breakouts on the skin. You can use this resurfacing formula by CeraVe to restore your skin’s balance. Besides, it is suitable for all skin types.

4. Best Hyaluronic Acid Serum

L’Oréal Paris 1.5% Pure Hyaluronic Acid Serum

Start with this serum if you want to enhance the hydration of your skin. The formula helps to restore the plumpness of your skin. It also contains hyaluronic acid and vitamin C to brighten and restore the smoothness of your skin.

In addition, the product is rich and lasts long. It provides a dewy finish and retains your skin’s elasticity. You can use this formula with enough low-molecular and high-molecular weight to provide long-lasting hydration on your skin all the time.

5. Best Niacinamide Serum

The Ordinary Niacinamide 10% + Zinc 1%

This simple formula provides a restorative solution to strengthen your skin surface. Also, it helps in controlling sebum on the face, thereby keeping your skin balanced.

Furthermore, the product helps to brighten and even your skin tone. It gives it a natural glow needed to pop out your face. You can use this product if you want glowing and sebum-controlled skin.

6. Best Peptide Serum

PCA SKIN ExLinea Peptide Smoothing Serum

If you are looking for a product to soften and smoothen your skin, you can use this formula. This peptide-rich formula helps to treat signs of aging like wrinkles and fine lines. Furthermore, the serum strengthens the skin surface, improving elasticity.

Additionally, the product is hydrating. You can use it to maintain the moisture balance of your skin and maintain a youthful glow.

7. Best Collagen Serum

Collagen Peptide Complex Serum by Eva Naturals

If you need a stimulating product to enhance collagen production, and in turn, skin cell reproduction, use this natural regenerative product. The serum contains collagen and peptide to repair the skin and restore its smoothness.

In addition, the skin care product contains hyaluronic acid to hydrate and plump your skin. You can use this formula to improve the elasticity of your skin. It also helps to smoothen and reduce wrinkles and fine lines.

The product contains natural ingredients like jojoba oil and witch hazel to moisturize your skin and act as a buffer against aggressors.

8. Best Salicylic Acid Serum

Pure Organic Ingredients Salicylic Acid 2% Solution

This skin-renewing solution helps to treat breakouts on the skin. The serum contains enough BHA (beta hydroxy acid) to clear the skin of age spots, hyperpigmentation, and other skin discoloration.

Additionally, the product is gentle on the skin. Partnered with propylene glycol, the salicylic acid-rich formula restores your natural skin tone. It is suitable for both morning and evening skincare routines.

9. Best Lactic Acid Serum

Sunday Riley Good Genes All-in-One Lactic Acid Treatment

This intense bottle works to restore the glow in your skin. The formula contains lactic acid to remove the discoloration of the skin by exfoliating the skin.

Furthermore, it smoothens your skin. The serum provides texture-softening properties that keep your skin properly maintained as you use it.

10. Best Glycolic Acid Serum

Advanced Clinicals 10% Glycolic Acid Peel

This exfoliating serum ensures the discoloration on your face reduces by penetrating the skin with effective glycolic acid and salicylic acid.

The formula starts a skin-renewing cycle that brings out clear skin in less than a month. And within 24 hours, your skin starts to feel smoother.

The simple formula is designed to tackle wrinkles and fine lines on the skin, uneven skin tone, and clogged pores. Consequently, acne-prone, aging skin, and discolored skin fit best with the serum.

11. Best Hydrating Serum

Asterwood Naturals Pure Hyaluronic Acid Serum for Face

This natural formula helps to restore the moisture of your skin. It balances the pH level of your skin with hyaluronic, vitamin C, and retinol solutions.

Furthermore, it evens your skin tone, bringing out your natural complexion. You can use the serum to enhance and repair your parched skin. It restores the skin from the cells, making it loom plumper from within.

12. Best Anti-aging Serum

Dr. Barbara Strum Super Anti-Aging Serum

This formula contains low- and high-molecular-weight hyaluronic acid. As a result, it deeply treats the skin from within.

Besides this, the product contains antioxidant properties to cool the skin. It also reduces the effect of external aggressors like free radicals, thereby reducing the appearance of wrinkles and fine lines.

Moreover, this skincare treatment hydrates the skin. It helps to restore your skin’s suppleness with its dual low- and high-molecular weights hydrating components.

13. Best Serum for Dry Skin

Vichy Laboratories Mineral 89

This facial serum provides the needed hydration your skin needs. It is infused with hyaluronic acid, and special volcanic water to plump and maintain a moisturized balance in your skin.

In addition, it is fast-absorbing on the skin. It provides the optimum hydration to your skin in no time. You can use the product to strengthen the glow of your skin.

14. Best Serum for Oily Skin

InstaNatural Zinc Vitamin C Serum

This mattifying skincare product helps to minimize the open pores of your skin. It is revitalizing, restoring the freshness of your skin. Furthermore, it evens skin tone, removing blemishes on the skin.

You can use the formula to control sebum, thereby reducing breakouts on the skin. The lightweight formula works well as a makeup primer.

You can use this natural formula to improve the oil balance of your face with a long-lasting feel to your overproducing sebum skin.

15. Best Serum for Sensitive Skin

Murad Hydration Sensitive Skin Soothing Serum

Unlike other serums, this product treats sensitive skin overexposed to external aggressors. The formula contains hyaluronic acid, which hydrates the skin and restores the moisture balance.

In addition, the product helps to relieve the skin of irritation or extreme dryness. This leaves your skin as smooth as silk. You can use it to calm sunburns and post-procedure skin that is easily irritated.

16. Best Serum for Combination Skin

Cos De BAHA Pure Hyaluronic Acid Serum

This formula works to provide enough hydration to firm up the skin. It also contains collagen to enhance skin cell regeneration. This helps to smoothen the surface of your skin.

Moreover, the serum provides your face with the right amount of moisture to keep your pores clear. It is gentle on the skin; it does not clog your pores. You can use this skincare product to restore and maintain moisture balance on your varying face.

17. Best Serum for Men

Brickell Men’s Anti-Aging Reviving Day Face Serum

This fully packed formula comes with hyaluronic acid for hydration, peptide for firmness, and aloe for protection.

The formula also helps to revive your skin, keeping the aggressors that cause aging out. The serum is all-natural and seeks to restore, revive, and maintain smooth skin. You can use the formula to keep aging signs at bay.

18. Best Night Serum

Estee Lauder Advanced Night Repair

With its unique complex formula, this night serum by Estee Lauder provides a refreshing glow-up. The formula enriches your skin during self-repair, helping to boost collagen production. This, in turn, reduces the signs of aging on your skin.

It also improves your dull skin to a bright and clear one. You can use this product to boost the firmness of your skin, discoloration, and moisture loss in the skin.

19. Best Serum for Glowing Skin

Neutrogena Hydro Boost Hydrating Serum

To improve your overall complexion and provide a natural glow to your skin, you need this serum. It contains the hydrating ingredient hyaluronic acid, to boost the moisture balance of your skin and maintain a naturally clear and firm texture.

Furthermore, it is non-comedogenic; it does not clog your pores. You can use the oil-free formula to restore shine and suppleness to your skin.

20. Best Serum for Wrinkles

RoC Multi Correxion Hyaluronic Acid Night Serum Capsules

This reshaped and encapsulated serum contains hyaluronic acid as its main active ingredient to plump the skin. The formula easily works on the skin, restoring and hydrating 2x as fast as your average serum.

Furthermore, the cool liquid reduces the appearance of wrinkles and fine lines on the skin. It firms the skin texture, making it smoother to the touch. In addition, it blends your skin tone, giving you a natural glow.

You can use this capsule to treat your fast-aging skin, dryness, and keep your skin tone uniform. It is also suitable for everyday use.

21. Best Serum for Dark Spots

EnaSkin Dark Spot Corrector Remover

This product helps to reduce the appearance of dark spots on your skin. It uses its 4-Butylresorcinol, kojic acid, lactic acid, and salicylic acid-rich formula to exfoliate the skin, removing the darkened parts of your face.

Furthermore, the formula works to reduce the effects of external aggressors with its antioxidant properties. You can use this effective solution to correct the dark spot caused by acne and the sun on your face and parts of your body. Plus, it is suitable for all skin types.

22. Best Brightening Serum

Mad Hippie Vitamin C Serum

This product helps the skin stay even-toned. It gives the complexion a natural boost. The natural formula contains vitamins C and E and hyaluronic acid.

Vitamin C treats discoloration on the skin, while vitamin E soothes and protects the surface. Whereas, hyaluronic acid hydrates the skin.

This product works to stabilize blemishes on your skin, thereby brightening it. You can use this vegan formula to maintain a bright skin complexion on your skin always.

23. Best Serum for Hyperpigmentation

La Roche-Posay Pure Vitamin C Face Serum

Hyperpigmentation can be caused by different effects. However, the most common is the overproduction of melanin in the skin. If you are experiencing different melanin discoloration on your skin, you need this product.

It contains vitamin C, salicylic acid, and hyaluronic acid. This helps to regulate the production of new skin cells with natural color. The skincare treatment refines your skin complexion into a radiant one.

You can also use the serum to reduce the appearance of fine lines and wrinkles on the face.

24. Best Serum for Acne Scars

Dark Spot Correcting Face Serum by Differin

This product helps the skin in correcting the acne effects on your skin. The gel formula reduces the sight of acne scars and brightens the skin.

Furthermore, it enhances the moisture balance of your skin with its niacinamide ingredient and with the sea buckthorn properties contained in it. You can use this targeted treatment to renew your skin surface.

25. Best Eye Serum

Cetaphil Deep Hydration refreshing Eye Serum

This eye serum helps to hydrate your skin, keeping the thin delicate area supple and smooth. It also helps to reduce the appearance of dark circles (rejuvenating your skin to back to health).

Asides from this, the formula contains vitamin E to help your skin stay protected against harmful aggressors. You can use this fully packed product to hydrate and brighten your eye area.

26. Best Serum for Dark Circles

SI DOUX SKIN Uplifting Eye Serum

This serum contains anti-aging ingredients that treat the dark circles in your eye area. Furthermore, the gel-like formula helps to reduce wrinkles, puffy eye bags, and crow’s feet around the eyes.

The product has an intense formula that works on your skin almost immediately. It brightens and tightens the skin around the eye, enhancing the youthful look of your eyes. You can use this product in your morning and nighttime routine.

27. Best Korean Serum

Aesthetic Hydration Cosmetics AHC Face Serum

This serum contains hyaluronic acid and aqua ceramides complex to hydrate and renews the skin surface. The product also provides a dewy finish to your skin, retaining moisture for a long-lasting effect.

Additionally, it is barrier-protecting due to the ceramides. It helps to refine and protect the reduced signs of aging. All skin types, but dry and sensitive skin especially, can benefit from this unique blend.

How to Pick a Good Serum

Skin type

This is a basic requirement when picking any cosmetic product. Due to their intense treatment of the skin, you have to pick a serum that works for your skin with its peculiar features.

For example, dry skin should seek comfort in products that hydrate the skin enough to keep it supple. Meanwhile, oily skin types should use products that are lightweight and non-comedogenic. This avoids over-clogging the open pores, leading to breakouts.

This also applies to acne-prone and combination skin types. Moreover, acne-prone types should use antioxidant-rich products, just like sensitive skin types. This helps to soothe the skin, relieving it of aggressors and bacteria.


Serums contain active ingredients such as hyaluronic acid, retinol, niacinamide, peptide, vitamin C, AHAs, BHAs, glycerin, glycolic acid, and others. These active ingredients perform different functions from hydrating to brightening.

As a result, pick ingredients in the right quantities or formulas that provide optimum effects to your skin. This also means you have to pick products that do not contain harmful ingredients. Parabens, sulfates, fragrances, and other artificial chemical components could worsen your skin than repair it. 

Targeted treatment

Pick a serum that helps to treat your particular skin imperfection. That is, if you need more moisture on your skin, pick a hydrating serum. Whereas, if you want to even your skin tone, remove hyperpigmentation, or clear out blemishes, use a brightening serum.

Sebum-controlling serums will help to reduce the outbreaks in your skin and keep it smooth and fresh. And antioxidant serums help to soothe the skin against irritants.

You have to pick a serum according to what it offers more than how pretty the bottle looks.

Opaque bottling

This means a serum should only be considered if the packaging is right. Serum bottles are usually opaque. That is, they are dense, and do not allow light and air to penetrate easily.

As stated, a pretty bottle is nice, but if it does not block out sunlight and air, the product won’t last long. This is a result of light and air oxidizing the formula, which leads to decreased potency, or worse, going bad.

Once the serum has been rendered ineffective, it becomes a waste. To avoid this, the serums are bottled in dense glass and must be kept in enclosed spaces like a cabinet or vanity drawer to prevent oxidation.


Good serums come at a good price. Not all good serums are expensive. What determines the price of serum is the ingredients and method of production, not the brand.

Nevertheless, well-known brands do make good products. But this should not stop you from making your research on what is good in the market. You might be surprised how good products are made from relatively unknown brands.

Consequently, after making your research, pick a product that has an equal ratio between cost and satisfaction.

Frequently Asked Questions

Can you use a serum every day?

Yes, you can. It is expected and advised you use a serum every day to improve your skin’s healthy look.

Serums are targeted products that treat your skin’s peculiar blemish. Consequently, you need to use them every day to get the expected result you desire. 

How often should you use serums?

Twice a day. You can use your serums as much as twice a day if the product is applicable as such.

However, if the serum is specified for a specific routine – A.M or P.M – use it for only such routines. For instance, day serums should be only used in the day and night serums should be applied in your nighttime routine alone.

Using the serums unmanaged could lead to reactions on your skin, which may cause a setback in your skincare goals.

Can you use different serums together?

Yes, you can. It is possible to layer different serums on your face. However, the serums have to contain complementary ingredients that would work well together.

Some ingredients do not match and counteract their counterparts. You should identify the active ingredients of the products you want to use to see if they go together. A better option is to use the serums in different routines.


No doubt there are good serums among the throng of cosmetic products. For instance, outstanding serum like SkinCeuticals C E Ferulic Serum is a great products to help brighten and protect your face. Also a brightening serum, TruSkin Vitamin C Serum provides the needed properties to keep your skin clear and luminous.

Meanwhile, a hydrating formula should not be too far for extra moisture. This is why Neutrogena Hydro Boost Hydrating Hyaluronic Acid Serum and Dr. Barbara Sturm Super Anti-Aging Serum for their hydrating benefits, even for anti-aging.

On the other hand, CeraVe Resurfacing Retinol Serum treats the specific issue on your skin. The serum contains an effective amount of serum to keep your skin rejuvenated.

Nonetheless, the product you choose should cater to your specific skin type and for whatever treatment it is designed to treat.

A serum is a must in any skincare routine. It provides targeted treatment for specific conditions a moisturizer can not offer. Furthermore, it provides extra hydration to the skin. If you have been wondering what the secret to beauty experts’ glowing skin is – it’s a serum.

So get in the game and perfect a routine tailored for you with one of these best serums.

Thanks for reading.

Serum101 provides answers to your daily skincare queries on beauty and skincare.