How to Use Face Serum: A Step-By-Step Guide

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Using a face serum is one of the best ways to keep your skin looking healthy and young. Face serums are designed to penetrate the skin where they can work to reduce skin conditions like hyperpigmentation, acne, wrinkles, and fine lines.

They’re a great way to get more out of your facial skincare routine without breaking the bank. However, many people are not using this product correctly.

In this article, I’ll discuss how to use a face serum to get the most out of your skincare regimen. Keep reading to find out.

How to Use Face Serum

The first thing to do is to find the right face serum for you. There are several different types available, so look at a few different products before deciding which one you want to buy.

Some will have more active ingredients than others, and it is important that you find one that contains ingredients that work with your skin type. Look for serums that focus on anti-aging treatments as well as serums that moisturize the skin.

Once you have found the right product, here are some steps you should follow:

Step 1: Wash Your Face

This is an obvious step, but it’s important to wash your face with a mild cleanser before applying your serum. This allows your skin to be free of any dirt or oil that may prevent the serum from penetrating your skin.

Step 2: Exfoliate (Optional)

Exfoliate at least once a week because this will help remove dead skin cells from the surface of your skin causing pores to appear less visible. This will also give you a “glow” by making your skin appear brighter.

Step 3: Apply a Toner

After steps 1 and 2, apply toner to your skin with a cotton ball or soft towel. Toner is an alcohol-based product that helps open your pores so that they can absorb the rest of your skincare products better.

Step 4: Apply Your Face Serum

Face serums usually come in small bottles with a dropper applicator. Gently squeeze 2-3 drops of your face serum into your hands and then tap it onto your face and neck.

Ensure that you are not applying too much of the serum, as this may cause side effects like redness, irritation, and breakouts.

Step 5: Wait for 10 Minutes

Allow the serum to completely absorb into your skin within ten minutes before applying any other products so that you do not have any product buildup on your skin.

Step 6: Apply Moisturizer

Put a small amount of moisturizer on your hands, and then rub them together to warm up the product. The warmth will help open up pores in the skin, making it easier for your moisturizer to penetrate the deeper layers of your skin.

Step 7: Follow Up with Sunscreen

Follow up with sunscreen if you plan to spend time in the sun. Keep in mind that there are many sunscreens available today that have SPF ratings of 10 and higher, but most experts recommend using at least one sunscreen with an SPF rating of 15.

Benefits of Using a Face Serum

Hydrates skin

Face serums also hydrate your face, which helps prevent the formation of fine lines and wrinkles. The best face serums contain ingredients like hyaluronic acid and niacinamide, both of which are effective in hydrating the skin from the inside out.

Treats acne

Acne is usually caused by dirt and oil being trapped underneath the skin’s surface. The best way to treat acne is to remove these substances from your skin, which is what face serum does for you.

Face serums help clear up acne by getting rid of the dirt and oil under your skin’s surface. This prevents bacteria from growing in the blocked pores and causing more pimples and blackheads.

Prevents dark spots

Dark spots are caused by an accumulation of melanin under the skin’s surface. Using a face serum with ingredients like vitamin C can prevent these dark spots away by reducing melanin production.

Reduces wrinkles

As you age, your body produces less collagen, which is what keeps your skin tight and smooth. A good face serum will increase collagen production, helping to fight wrinkles before they appear.

Protect against sun damage

When exposed to too much sun over time, your facial skin can become damaged or wrinkled. Face serums that contain antioxidants like vitamin C can help protect against sun damage by fighting free radicals.

Tips for Using Face Serum Effectively

  • Find a face serum that you like. There are many face serums available on the internet, but you should choose one that also has positive reviews from other users.
  • Choose an all-natural product if possible. Natural face serums are better than chemical ones because they are more effective at nourishing our skin without causing any harm.
  • Cleanse your face thoroughly. Make sure that your facial skin is clean and dry before applying the serum to avoid breakouts.
  • Apply the product with a gentle tapping motion. Using gentle tapping motion lets the product be absorbed by your facial skin better than rubbing it in.
  • Do not apply too much at once. Apply only two or three drops of face serum, then use your fingers to spread it evenly on your face. Applying more than this may cause you to experience side effects such as irritation, redness, and rashes.
  • Use face serums at night. It is not advisable to use a face serum during the day because most serums contain ingredients that can make your skin more sensitive to sunlight.
  • Use consistently for the best results. Use a facial serum every day to keep your skin nourished and moisturized throughout the day. This will also help you avoid breakouts as well as aging signs such as wrinkles and fine lines.

Are Face Serums Expensive?

Yes, face serums can be expensive. Face serums are basically concentrated liquids that contain active ingredients that your skin needs to stay healthy and look amazing.

You don’t need a lot of serum to cover your face, either. A good serum should last you several months, if not longer. So in the long run, they’re better than buying lots of other products that may not be as effective at treating your particular concerns.

Face serums leave your skin feeling softer, smoother, and more hydrated. So they’re definitely worth the money when you add up the cost of cheaper alternatives like cleansers and moisturizers.

A good serum should improve your skin over time and give you results that you can see and feel. If you’re on a budget, look for affordable serums that contain some of the same ingredients as more expensive ones.

Just enough to give you the results you want at a lower price point. But keep in mind that with less expensive serums, it might take more time to see results.

Other Ways to Keep Your Face Healthy

Exfoliate your skin

Gently scrubbing away dead skin cells can improve the appearance of your complexion, according to the University of Maryland Medical Center. This will also allow serums, moisturizers, and other products to penetrate more deeply for better results.

Wear sunscreen

Your face is the first area of skin exposed to sunlight, so it’s important that you use sunscreen or a daily moisturizer with an SPF of 15 or higher when going outdoors.

Replace your pillowcase

Dust mites live in the fibers of your pillowcase and can cause rashes and other skin irritations, according to the American Academy of Dermatology. If a new pillowcase doesn’t help, consider replacing your pillows every year.

Use a humidifier and avoid hot water

Cold weather dries out your skin, so use a humidifier in your bedroom if you have a faulty-air heating system. Hot water also dries out your skin over time; so avoid washing your face with hot water, use warm water instead.

Wear a hat in the sun

Yes, you read that right. Wearing a hat will shield your face from the sun, thereby protecting it from harmful ultraviolet rays and reducing sun damage.


What are face serums?

Face serums are skincare products made up of active ingredients that penetrate the deeper layers of the skin to treat specific problems or concerns. They also help to treat imbalances in the skin, like dry or oily areas.

Apply face serums after cleansing and toning; all you have to do is work 2-3 drops into your face and neck with gentle circular motions.

How do you choose the right serum for your skin?

The best way to choose the right serum for your skin is to ask your doctor which one would be best for you.

Your doctor will also be able to recommend products that are safe for your skin and won’t cause further problems down the road.

When is the best time to apply a face serum?

The best time to apply a face serum is right after washing and toning your face but before applying your moisturizer or sunscreen.

This way, you make sure your skin doesn’t have any residual oil or dirt on it from the day before. Face serums are also easier for the skin to absorb when it’s clean and dry, especially if you have oily or acne-prone skin.


As with any skincare product, you should always make sure that you use your face serum properly to maximize its benefits.

Ensure to apply your face serum once or twice a day using the above steps. This will help to keep your skin radiant while also preventing issues from occurring.

However, keep in mind that not all face serums are created equal, and some people may have reactions to certain ingredients. It’s always a good idea to consult with your doctor if you have any questions or concerns.                                    

Thanks for reading.

Visit Serum101 if you’re interested in learning more about the many benefits of face serums and how they can help your skin.